Advertising law enforcement: comparative analysis of procedures and compliance program

Abstract

The procedure concerning misleading advertising is started directly by the application of a consumer who is actually misled by particular advertising. Apart from the consumer application, the proceeding can be initiated as the result of the administrative monitoring of the advertising law enforcement. However, the most frequent and effective way to find a deceptive fact in advertising is through consumer application because consumers are able to recognize deception in its infancy. Eventually, the practice of Advertising law in Uzbekistan still suffers from a lack of voluntary compliance programs, which makes co-regulation very weak and enforcement inefficient